The Positive Voices

Local First is the premier organization advocating for local a local living economy in the Midwest. Since its founding in 2003, Local First has grown to represent more than 550 locally owned West Michigan businesses, making it the 3rd largest such organization per capita in the United States. Guided by its core values — Sustainability, Education, and Support — Local First has played an integral role in the resurgence of Grand Rapids’ urban neighborhoods and the growth of West Michigan’s entrepreneurial culture. “Local First is more than just a membership organization for businesses,” said Elissa Hillary, Executive Director of Local First. “Local First is also the idea that locally owned businesses are vital to preserving the unique quality of our communities.” Organized by the Local First Educational Foundation, public events such as the annual Local First Street Party and the Eat Local Challenge series celebrate the best of local food, music, art and culture. “Whether it’s visiting the farmers market or frequenting a favorite boutique,” said Hillary, “consumer support for locally owned businesses is the driving force behind a vibrant, sustainable West Michigan.” The effect is both qualitative and quantitative. A 2008 Civic Economics study of Kent County commissioned by Local First determined that just a 10 percent shift in consumer spending toward locally owned, independent businesses would create an estimated 1,600 new jobs, $50 million in new wages and $140 million in new economic impact. At the 2010 Planning Meeting, Local First board members approved the 10% Shift Campaign as a principal objective for the new year, noting: “Significantly more money re-circulates in greater Grand Rapids when purchases are made at locally-owned, rather than nationally- owned, businesses. Money is kept in the community because locally-owned businesses more often purchase from other local businesses, service providers and farms. Local purchasing helps grow other businesses as well as the greater Grand Rapids tax base.” Local First is staffed by three paid employees, led by Executive Director Elissa Hillary. As a 501c3 nonprofit, the organization relies upon an ever-expanding network of volunteers to spread its message. Moving forward, Local First aims to continue actively supporting its member businesses while also encouraging locally conscious consumer behavior through increased educational outreach. For more information, visit Local First online at www.localfirst.com, on Facebook or on Twitter. To volunteer, please contact Dan Treul, program coordinator, at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .